Damon Porter, 
Creative Director / Copywriter

 

No Ugly Sleep - Lullabies

Insomnia is ugly. So we used people's insomnia to launch a sleep tonic. We asked Australians what was keeping them awake. In 24 hours leading up to World Sleep Day we wrote, produced and recorded lullabies to help get them on the snooze train. World Sleep Day became World Sleep Night.